It's nothing new...Americans (and some 'Western' Canadians) have been bellyaching for years about the terrible burden of slapping a 5-cent bilingual sticker on a package. It's ironic that importers of products from India/Italy/etc. don't make a big fuss about the same thing. I remember when you had to physically mix the red dye into margarine (at home) because it was considered deceptive for the producers to make it look yellow like butter. I'm a big fan of proper use of English words...'butter' and 'cheese' should be reserved for the dairy products. Let's bring back 'spread': nut spread, peanut spread, etc. !